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A Custom Bag (for Fish)

custom bagsIf I had the chance to design a custom bag it would feature a cool graphic on it along with a clever phrase. I’d steer clear of cheesy images, and depending on how clever I could be, I’d make my graphic just words. That is acceptable, and preferable probably, unless you sell fish, or other foods because then a cheesy graphic is okay. Like if I’m buying fish, I don’t mind being reminded of that with a cute fish (maybe with a mustache or other flair appeal) on the custom bag.

Fish is so good. Sardines are a very healthy way to eat omega-3s. But you don’t want to be reminded of that by looking at graphics of little sardines packed into a can. Sardines unfortunately because of their size and reputation are not admired by the public. So what do the Sardine Marketers do? They appeal to you with a graphic of a noble-looking Slavic man. Who wouldn’t want to wear epaulettes and eat sardines with champagne? Not me.

So when designing your custom bags, whether they are wicketed bags or die cut bags, think carefully about what words or graphics you want to attract the consumer with. It could make all the difference.

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Posted on: Monday, July 18th, 2011 at 9:06 am

Posted in: poly bags

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